I’ve been working in the intersection of design, technology & business for a decade now, and realised that what drives me that most and what I like to do has a lot with the initial part of the design work: which is to rethink ideas, ideate and come up with new concepts.
Design to me is very much connected to innovation. I find it very interesting to realise an existing product or solution, and then to try think how it can be evolved and re-shaped to something that is new, relevant and just better. For me it's finding the ‘Juice’, the essence of any design challenge and work around that while connecting it to the context of the people using it and the connection between a user and a brand.